Find out about upcoming events and activities happening in Frankenmuth.

Easter Celebration Sales

March 26 – April 4, 2021

Hop over to Frankenmuth River Place Shops for fresh deals that will help you save! Save up to 75 percent off apparel, shoes, accessories, gifts, and more at participating stores throughout Frankenmuth River Place Shops.

Click here for more information and stores participating!


Funtown Chowdown Food Truck Festival

May 13, June 10, July 8, August 12, and September 9, 2021

Each festival will feature around 20 trucks from across Michigan with a variety of cuisine and desserts, live music, craft beer and non-alcoholic beverage sales, designated handicap parking area, and additional activities for families.


Dog Bowl

May 29 & 30, 2021

The World’s Largest Style Festival for Dogs! A FREE FAMILY FUN Festival! Enjoy a tail waggin’ good time!

Balloons over Bavarian Inn

May 28 – 31, 2021

Enjoy Hot Air Balloons competing in early morning and evening flights and three Hot Air Balloon Glows, Memorial Day weekend 2021!

Warrior Appreciation Rally

July 11, 2021

7th Annual FREE family-friendly day to honor our heroes – Active, Discharged, or retired, Military, Police, EMS, or Firemen.

Cass River Colonial Encampment

July 17 – 18, 2021

Experience an 18th Century encampment of historical
reenactors representing British, French and Americans.

Tactical Battle Reenactments   •   Flag Raising   •   Musket Firing
Period Concerts & Games   •   Fashion Show and many other events

Michigan’s Strongest Man & Woman

August 7, 2021

5 grueling events will determine who is the strongest man and woman.

Fondo Bike Race

August 14, 2021

Experience Michigan’s Little Bavaria from the seat of a bike during the Frankenmuth Fondo! Choose from a 100K, 50K or 25K competitive bicycling courses, brought to you by the Frankenmuth Noon Rotary.

Stay tuned for more information!


Cobblestone Sales

August 12 – 22, 2021

Join us for MEGA DEALS at the Frankenmuth River Place Shops. Up to 75% OFF apparel, shoes, accessories, gifts, and more! Stay tuned for participating stores!

Scarecrow Fest

October 16 – 17, 2021 (Dog Weekend)

October 23 – 24, 2021 (Kids Weekend)

Rock N Roll K9 performance team, pumpkin catapult, pumpkin bowling, costume parade around the complex (Dog and Kids on separate weekends), plus much more!

Deer Widows Weekend Fundraiser

November 21 – 22, 2021

Join your fellow deer widows for a fun-filled weekend at Frankenmuth River Place Shops while also providing shelter for women and children in need this holiday season!

12 Days of Christmas Sale

December 1 – 12, 2021

Get all of your Christmas shopping done while humming Christmas carols and strolling the beautifully decorated sidewalks in Frankenmuth River Place Shops!

Stay tuned for participating stores!

Tis the Season Weekends at Frankenmuth River Place Shops

Various weekend dates in December 2021

Experience the magic of the holiday season at River Place Shops – activities include strolling carol performances and a meet-and-greet opportunity with Santa Claus and his North Pole team! Stay tuned for more details!


Snowfest Super Sales

January 2022

After-Christmas sales have nothing on Snowfest Super Sales! Take a break from the snow and ice during Zehnder’s Snowfest and warm up with some hot deals at participating stores throughout Frankenmuth River Place Shops.


Please contact Jessica Haynes at [email protected] for information about events.



Please check for event updates for 2021!