Find out about upcoming events and activities happening in Frankenmuth.

Tis the Season Weekends at Frankenmuth River Place Shops

November 28 – 29, December 5 – 6, 12 – 13, 19 – 20

Experience the magic of the holiday season at River Place Shops – activities include strolling carol performances and a contactless meet-and-greet opportunity with Santa Claus and his North Pole team using our safe Santa Shield in place between Santa and his guests at all times. Free and open to the public; activity times are subject to change due to weather and coronavirus restrictions.

Click here for more info!


12 Days of Christmas Sale

December 1 – 12, 2020

Get all of your Christmas shopping done while humming Christmas carols and strolling the beautifully decorated sidewalks in Frankenmuth River Place Shops! 

Click here for participating stores and more info!

Christmastown 5K Fun Run

December 19, 2020

The Frankenmuth Morning Rotary is proud to present the CHRISTMASTOWN 5K FUN RUN, taking place at Frankenmuth River Place Shops! 

Click here for more info!

Snowfest Super Sales

January 22 – 31, 2021

After Christmas sales have nothing on these deals. Stay tuned for stores participating!

Easter Celebration Sales

March 26 – April 4, 2021

Hop over to Frankenmuth River Place Shops for fresh deals that will help you save! Save up to 75 percent off apparel, shoes, accessories, gifts, and more at participating stores throughout Frankenmuth River Place Shops.


Dog Bowl

May 29 & 30, 2021

The World’s Largest Style Festival for Dogs! A FREE FAMILY FUN Festival! Enjoy a tail waggin’ good time!

Balloons over Bavarian Inn

May 28 – 31, 2021

Enjoy Hot Air Balloons competing in early morning and evening flights and three Hot Air Balloon Glows, Memorial Day weekend 2021!

Warrior Appreciation Rally

July 11, 2021

7th Annual FREE family-friendly day to honor our heroes – Active, Discharged, or retired, Military, Police, EMS, or Firemen.

Cass River Colonial Encampment

July 17 – 18, 2021

Experience an 18th Century encampment of historical
reenactors representing British, French and Americans.

Tactical Battle Reenactments   •   Flag Raising   •   Musket Firing
Period Concerts & Games   •   Fashion Show and many other events

Michigan’s Strongest Man & Woman

August 7, 2021

5 grueling events will determine who is the strongest man and woman.

Cobblestone Sales

August 12 – 22, 2021

Join us for MEGA DEALS at the Frankenmuth River Place Shops. Up to 75% OFF apparel, shoes, accessories, gifts, and more! Stay tuned for participating stores!

Scarecrow Fest

October 16 – 17, 2021 (Dog Weekend)

October 23 – 24, 2021 (Kids Weekend)

Rock N Roll K9 performance team, pumpkin catapult, pumpkin bowling, costume parade around the complex (Dog and Kids on separate weekends), plus much more!

Please contact Jessica Haynes at [email protected] for information about events.



Please check for event updates for 2020!